Analyst, Marketing (Hybrid)

10/16/2024

Locations: Westborough, Massachusetts; Berlin, Connecticut; Brockton, Massachusetts

Work with sales and marketing to plan, develop and implement strategic and tactical sales initiatives, pilot programs, budgets and market share goals. Responsible for evaluating sales territory potential from both a customer and regional level on a quantitative and qualitative basis. Provide assistance for marketing and sales and provides input for the development of Marketing and Sales policies and procedures. Develop strategic options to foster market development and capitalize on the long-term opportunities and profitability. Evaluates existing programs and services from both the company’s and the customer’s perspective of margins generated and customer satisfaction with program process. Coordinate schedules and provide analysis for marketing and sales initiatives required by the Company.

This is a hybrid role. The first three months are fulltime in the office.

Essential Functions: 

• Conduct analysis to determine sales potentials based on opportunities within the marketplace and the communities served by the company to achieve awareness, retention, acquisition, growth and market segment goals.  Works with sales and marketing to develop programs targeting identified end-use technologies.
• Identify and assess new markets and the potential to keep the company at the forefront of market opportunities.
• Develop and maintain industry/technology overviews that provide both strategic and tactic direction.  Responsible for implementation of recommendations, goals, tracking and results.
• Identify and assess opportunities to expand Eversource’s service territory both within existing and non-served towns.
• Reviews customer contracts to ensure that the customer is meeting contractual terms such as equipment installed, consumption, build out, etc.  Prepares report of findings to submit to sales representative with actions and/or recommendations.
• Provide input for the development of Marketing policies and procedures as a result of analysis and process development or improvement.
• Assess and make recommendations regarding the quality of marketing information and data.
• Monitors sales and marketing plans.
• Represents the Company on industry and local marketing committees and associations.  Responsible for staying up-to-date on consumer marketing concepts, tactics and strategies.  Direct efforts of outside consultants.  Provide marketing and program assistance to other process within Eversource.
• Plan, manage and participate in industry events.
• Will have storm restoration and emergency duty assignments.

Technical Knowledge/Skill/Education/Licenses/Certifications:

Technical Knowledge/Skill:

• Expert knowledge in marketing, sales, analysis methods and project management. 
• Ability to work effectively in a team environment, make decisions, solve problems creatively and to take the initiative. 
• Provides alternate approaches for solving problems and addressing markets. 
• Working knowledge of business concepts, consumer behavior and the energy industry. 
• Good communication, presentation, computer and time management skills.  Must possess strong analytical, mathematical and computer skills.  Expert knowledge of Excel, a working knowledge of Word and PowerPoint and VBA skills.  Knowlege of Salesforce is a plus.
• Must have experience in marketing, qualitative research approaches, on-line research, statistics, business concepts, databases.

Education:

Bachelor’s degree in Marketing, Business or equivalent                            

Experience:                               

Minimum of three years of related experience.   

Compensation and Benefits:

• Eversource offers a competitive total rewards program.  The annual salary range for this position is $83,640.00 to $92,930.00, plus incentive. Salary is commensurate with your experience.  Check out the career site for an overview of benefits!

Working Conditions:

• Must be available to work emergency restoration assignment as required.
• Must be available to travel between MA/CT/NH as necessary.
• This position is categorized as safety-sensitive for the purpose of drug testing. Successful applicants shall be subject to a pre-assignment drug test if the individual is currently in a non-safety sensitive position. As an employee in this position the individual shall be subject to random drug testing.

#gasajd

#LI-KS1

Worker Type:

Regular

Number of Openings:

1

EEO Statement

Eversource Energy is an Equal Opportunity and Affirmative Action Employer.  All qualified applicants will receive consideration for employment without regard to age, race, color, sex, sexual orientation, gender identity, national origin, religion, disability status, or protected veteran status.

VEVRRA Federal Contractor

Emergency Response:

Responding to emergency situations to meet customers’ needs is part of every employee’s role. If employed, you will be given an Emergency Restoration assignment.  This means you may be called to assist during an emergency outside of your normal responsibilities, work hours and location.